Articles
Heineken
Yes, yes a little bit late but Heineken’s Bad Plane Landing is one of the most viewed viral campaigns on Google Video, YouTube and Metacafe.
Footage of a TBW Air plane in a rough landing is connected with a voiceover, that of the captain:
“This is Space Walker your captain, speaking. On behalf of the Dutch crew I’d like to apologize to the Austrian football team for the small inconvenience. We wish you a lot of success against the Dutch football team.”
The original video finished with the tagline, “Geniet, meer drink met”, and the web site address, www.heelhollandhelpt.nl, which still leads to Heineken’s site in the Netherlands.
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We didn’t do too badly in Euro2004, the UEFA European Football Championship. In their qualifications round the Netherlands and the Czech Republic knocked out Belarus, Austria and Moldova. The Netherlands tied 1-1 with Germany on June 15, lost to Czech Republic on June 19, and defeated Latvia 3-0 on June 23. They beat Sweden in the top 8 through penalty kicks, but lost 2-1 against Portugal in the semi-final on June 30. Portugal, the host team, lost to Greece in the final.
By the way; the name of the airline, of course, comes directly from the name of the advertising agency.
Austria and Switzerland will be hosting Euro2008.
I wil be waiting for the next clip.





