The Netherlands Institute of Marketing (NIMA) is an association with approximately 3,000 members and an examination body holding up to 10,000 examinations a year in the fields of marketing, sales, communication and market research. NIMA has operated for more than 35 years and is located in Amstelveen, the Netherlands.

The main activities of NIMA include holding examinations and scientific research in the field of marketing. NIMA also develops standards for marketing education in the Netherlands and works under supervision of the Dutch Chamber of Examinations. As a network organization, NIMA organizes different kinds of marketing-related activities for its members such as trainings, workshops and conferences.
NIMA is a full member of the European Marketing Confederation (EMC) with its director being the vice director of the EMC.

NIMA examination programmes
The Netherlands Institute of Marketing has developed three general examination programmes at different levels:

NIMA Marketing A - focused at marketing assistants
NIMA Marketing B - focused at marketing managers

NIMA A
NIMA A is designed for marketing specialists and practitioners working in Marketing departments with no less than ½ years of experience. NIMA A will give theoretical knowledge and insights, practical skills and competences in the following:
• Marketing functions and principles, fundamental concepts,
• Market management, customer behavior,
• Market changes, definition of sources of marketing information,
• Marketing Mix,
• Statistical Methods in Marketing,
• Marketing Services at events,
• Process of marketing planning,
• Marketing strategy design and implementation,
• Identification of major competitors and their advantages,
• SWOT-analysis;
• Marketing plan design for existing enterprises.
Admission requirements for NIMA A:
• Higher or secondary vocational education,
• Knowledge of Russian (compulsory), knowledge of English (preferred),
• Half year of experience in the related field preferred,
• Flexible, self-motivated, determined and hardworking personalities.

NIMA B
NIMA B is aimed at managers/executives of marketing departments.
The course will cover a wide range of spheres in Marketing and will equip participants with the competences to:
• Design short-term and long-term Marketing plans,
• Provide with a relevant consulting and recommend on issues related to marketing,
• Define and create sources of marketing information,
• Elaborate and adjust marketing strategies and policies,
• Practically accomplish marketing plan and adequately assess results of marketing activities.
Admission requirements for NIMA B:
• BA or MA in Economics or Social Sciences,
• At least 2 years of experience in marketing management, advertising or PR,
• Knowledge of Russian (compulsory), knowledge of English (preferred),
• NIMA A diploma preferred.

All the programmes were designed with a practical approach and focus on the development of the marketing competencies. The content of the courses and examinations is adapted to the local needs of the partners. That is, the content of the Dutch courses is not copied word for word, but its essential parts are adjusted to the situation in the partner country without lowering the NIMA quality standards.
All graduates of the NIMA examinations receive a Dutch NIMA diploma.

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